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Sinopse
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, 'Principles of Marketing' presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, 'Principles of Marketing' presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Especificações
| ISBN | 9780132167123 |
|---|---|
| Pré venda | Não |
| Peso | 831g |
| Autor para link | ARMSTRONG GARY,KOTLER PHILIP |
| Livro disponível - pronta entrega | Não |
| Dimensões | 23 x 16 x 3.5 |
| Idioma | Inglês |
| Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
| Número de páginas | 744 |
| Número da edição | 14ª EDIÇÃO - 2011 |
| Código Interno | 656676 |
| Código de barras | 9780132167123 |
| Autor | ARMSTRONG, GARY | KOTLER, PHILIP |
| Editora | PRENTICE HALL |
| Sob encomenda | Sim |
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