PROVEN STRATEGIES IN COMPETITIVE INTELLIGENCE

PROVEN STRATEGIES IN COMPETITIVE INTELLIGENCE

A text presenting the strategy and most creative thinking for competitive intelligence programs, based on the techniques used by dominating companies like IBM, Xerox, Motorola, and NutraSweet. Shows how to demonstrate the value of CI to management, how to get a sales team to support CI, how to set up a CI resource center on the Internet, and more.
Editora: JOHN WILEY
ISBN: 0471401781
ISBN13: 9780471401780
Edição: 1ª Edição - 2001
Número de Páginas: 288
Acabamento: HARDCOVER
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