QUANTITATIVE TOURISM INDUSTRY ANALYSIS

The tourism industry, like any other, needs to be able to be measured - Tourism Satellite Accounts (TSA) is the methodology that is used to do just that. In this book, Hara explains that the key for understanding the TSA, is to acquire basic knowledge of two economic models Input Output (I-O) model and Social Accounting Matrix (SAM) model - on which the TSA structure is based. By taking that route, readers may enjoy unexpected dividends along the way, such as a basic understanding of the application of various economic impact analyses. Quantitative Tourism Industry Analysis is the first book of this kind to deal with input-output, social accounting matrix in a way that readers from a non-economics/math background can follow to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of Tourism Satellite Accounts (TSA). Written in a practical manner, with a user- friendly a step-by-step structure, each chapter is accompanied by a set of review questions to check understanding. For more complex areas that can require a deeper understanding, the book includes a CD Rom containing a wealth of extra learning material ('cyber-labs') and key spreadsheets to illustrate the theories. Teaching material for instructors, including the answers to the questions, will also be available online. The first book to provide a user friendly introduction to Tourism Satellite Accounts, an economics method of measuring tourism as an industry all material has been tried and tested to ensure thatthis often daunting topic is explained in an approachable and user friendly way. Includes a CDRom to provide interactive tools and exercises for students and online resources for lecturers.