REACHING THE INTERACTIVE CUSTOMER - INTEGTATED SERVICES FOR THE DIGITAL WORLD

REACHING THE INTERACTIVE CUSTOMER - INTEGTATED SERVICES FOR THE DIGITAL WORLD

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to ‘talk’, ‘find’ and ‘see’ what’s happening in the world around them. 'Reaching The Interactive Customer' describes how these consumer expectations of interactivity impact and shape the new generations of ‘connected’ personal electronics. This book provides critical information for business professionals who want to understand a ‘connected world’, linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book is also indicated to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Editora: CAMBRIDGE UNIVERSITY PRESS
ISBN: 052181670X
ISBN13: 9780521816700
Número de Páginas: 178
Acabamento: PAPERBACK
Formato: 15.30 x 23.30 cm.
por R$ 248,63 4x de R$ 62,16 sem juros