RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH
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RESEARCH METHODS FOR BUSINESS - A SKILL BUILDING APPROACH

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Editora: JOHN WILEY
ISBN: 0471203661
ISBN13: 9780471203667
Edição: 1ª Edição - 2002
Número de Páginas: 464
Acabamento: BROCHURA