SMALL BUSINESS MANAGEMENT

SMALL BUSINESS MANAGEMENT

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
Editora: JOHN WILEY
ISBN: 0471500712
ISBN13: 9780471500711
Edição: 5ª Edição - 1990
Número de Páginas: 736
Acabamento: BROCHURA
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