STRATEGIC MANAGEMENT - 7E

STRATEGIC MANAGEMENT - 7E

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:*A new box on e-commerce appears in every chapter *A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter *Up-to-date international coverage has been integrated throughout the text *Over 50 Experiential Exercises that help you learn new management skills *A practical — not theoretical — orientation that shows you how to apply what you're reading about *Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.
Editora: PRENTICE HALL
ISBN: 0130807850
ISBN13: 9780130807854
Edição: 7ª Edição - 1998
Número de Páginas: 944
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