STRATEGIC MANAGEMENT IN THE GLOBAL ECONOMY
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STRATEGIC MANAGEMENT IN THE GLOBAL ECONOMY

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
Editora: JOHN WILEY
ISBN: 0471158739
ISBN13: 9780471158738
Edição: 3ª Edição - 1996
Número de Páginas: 592
Acabamento: PAPERBACK
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