STRATEGIC MANAGEMENT - OF RESOURCES AND RELATIONSHIPS, CONCEPTS
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STRATEGIC MANAGEMENT - OF RESOURCES AND RELATIONSHIPS, CONCEPTS

'Strategic Management of Resources and Relationships' provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.
Editora: JOHN WILEY
ISBN: 0471232467
ISBN13: 9780471232469
Edição: 1ª Edição - 2002
Número de Páginas: 416
Acabamento: PAPERBACK
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