STRATEGIC MARKET MANAGEMENT 6ED
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STRATEGIC MARKET MANAGEMENT 6ED

This book focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
Editora: JOHN WILEY
ISBN: 0471415723
ISBN13: 9780471415725