WIRED FOR INNOVATION - HOW INFORMATION TECHNOLOGY IS RESHAPING THE ECONOMY

WIRED FOR INNOVATION - HOW INFORMATION TECHNOLOGY IS RESHAPING THE ECONOMY

Brynjolfsson and Saunders go on to examine the real sources of value in the emerging information economy, including intangible inputs and outputs that have defied traditional metrics. For instance, intangible organizational capital is not directly observable on a balance sheet yet amounts to trillions of dollars of value. Similarly, such nonmarket transactions of information goods as Google searches or views of Wikipedia articles are an increasingly large share of the economy yet virtually invisible in the GDP statistics. Drawing on work done at the MIT Center for Digital Business and elsewhere, Brynjolfsson and Saunders explain how to better measure the value of technology in the economy. They treat technology as not just another type of ordinary capital investment by also focusing on complementary investments including process redesign, training, and strategicchanges and ton he value of product quality, timeliness, variety, convenience, and new products. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
Editora: MIT PRESS
ISBN: 0262013665
ISBN13: 9780262013666
Edição: 1ª Edição - 2009
Número de Páginas: 128
Acabamento: HARDCOVER
por R$ 195,00 3x de R$ 65,00 sem juros