0

Meu carrinho

    Favoritar
    ABSOLUT BOOK
    Ref:
    225384

    Por: R$ 85,90

    Preço a vista: R$ 85,90

    Comprar

    Sinopse

    It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact thatwheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course.
    Mostrar mais

    Ficha técnica

    Especificações

    ISBN1885203292
    Tipo itemLivro Importado
    Código Interno225384
    Código de barras9781885203298
    AcabamentoPAPERBACK
    AutorLEWIS, RICHARD W.
    EditoraJOURNEY EDITIONS
    Sob encomendaSim

    Este livro é vendido

    SOB ENCOMENDA

    SE DISPONÍVEL NO FORNECEDOR SERÁ ENTREGUE EM dias

    Mais

    O prazo de acordo com a transportadora selecionada.

    Comprar