Seasoned professionals and aspiring creators and writers alike will find 'Animation Development' the perfect go-to guide for creating, developing, and successfully pitching an animated project or series. Author David Levy has experienced every aspect of the pitching process - preparation, hope, rejection, success - and now he shares his valuable lessons in this comprehensive volume on the industry and process, told in a straightforward, conversational tone, spiked with a dash of his quirky humor. Readers will discover how to tap into creativity to develop something personal yet universal, push projects through collaborations and partnerships, set up pitch meetings, get legal representation and agents, and manage the emotional roller coaster inherent in the pitching and development process. Top creators of such series as Blue's Clues, SpongeBob SquarePants, and The Powerpuff Girls, along with leading network executives from the likes of Nickelodeon, Cartoon Network, and Teletoon amplify the author's own personal experiences by providing sound insider advice.