BACK OF THE NAPKIN, THE - SOLVING PROBLEMS AND SELLING IDEAS WITH PICTURES

In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools - tools that take advantage of everyone's innate ability to look, see, imagine, and show. 'The back of the napkin' proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.