Sinopse
Brands play a crucial role in business competition, but have also become an important social phenomenon. 'Branding From A to Z' is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the 'C' of Campbell's Soup is paired with a photograph of Che Guevara; the 'D' of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue 'Q' of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy 'Z' of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
Ficha Técnica
Especificações
ISBN | 9783775791595 |
---|---|
Pré venda | Não |
Peso | 150g |
Autor para link | KREUTZ BERND |
Livro disponível - pronta entrega | Não |
Dimensões | 23.5 x 17.8 x 0.7 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 64 |
Código Interno | 202286 |
Código de barras | 9783775791595 |
Acabamento | PAPERBACK |
Autor | KREUTZ, BERND |
Editora | HATJE CANTZ PUBLISHERS |
Sob encomenda | Não |