BRANDING FROM A TO Z

Brands play a crucial role in business competition, but have also become an important social phenomenon. 'Branding From A to Z' is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the 'C' of Campbell's Soup is paired with a photograph of Che Guevara; the 'D' of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue 'Q' of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy 'Z' of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.