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Sinopse
Brands play a crucial role in business competition, but have also become an important social phenomenon. 'Branding From A to Z' is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the 'C' of Campbell's Soup is paired with a photograph of Che Guevara; the 'D' of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue 'Q' of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy 'Z' of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
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Especificações
| ISBN | 9783775791595 |
|---|---|
| Pré venda | Não |
| Peso | 150g |
| Autor para link | KREUTZ BERND |
| Livro disponível - pronta entrega | Não |
| Idioma | Inglês |
| Tipo item | Livro Importado |
| Número de páginas | 64 |
| Código Interno | 202286 |
| Código de barras | 9783775791595 |
| Acabamento | PAPERBACK |
| Autor | KREUTZ, BERND |
| Editora | HATJE CANTZ PUBLISHERS |
| Sob encomenda | Sim |
