CHANEL NO 5

Arguably the most famous perfume in the world – most memorably endorsed by Marilyn Monroe – Chanel No 5 continues to fascinate and claims millions of devotees around the world. Created in 1921 by Coco Chanel, the perfume was one of the first to use synthetics. To complement her pioneering fashion, Chanel wanted to give the modern woman ‘a perfume, but an artificial perfume...not rose or lily of the valley...a perfume that is compound’, presented in a distinctively pared-back glass bottle that would become an icon in its own right (inspiring a series of works by Andy Warhol decades later).