COMPETING AGAINST TIME - HOW TIME-BASED COMPETITION IS RESHAPING GLOBAL MARKETS

Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time - in production, in new product development, and in sales and distribution - represent the most powerful new sources of competitive advantage.