CONQUER THE DAY

Conquer the Day is a collection of affirmations for all those on the long, winding road of personal development. Under the Twitter (@pants) and Instagram handle @PantsPants, Josh Mecouch has a large following who delight in his bizarre and unique illustrations. Now, Conquer the Day invites fans into the larger Pants universe, introducing new characters and never-before-seen art. Pairing encouraging affirmations with emotive black-and-white illustrations--highlighted with the occasional splash of color--Josh takes us on a journey into the world of self-improvement. The contrast between the positive affirmations and the visceral style of the illustrations point to the tension between our hopes and aspirations and the reality of our day-to-day lives as we strive to realize our best selves.