CREATING VISUAL EXPERIENCES WITH FLEX 3.0

Don’t settle for Flex’s boring, standard user interface: set your Flex applications apart with the breakthrough skinning and programming techniques found in Creating Visual Experiences with Flex 3.0. Leading Flex developers Juan Sanchez and Andy McIntosh show how to build Flex and AIR applications that are stunningly beautiful — and amazingly usable. You’ll learn how to apply state-of-the-art branding and visual design techniques that add value to all your Flex applications, no matter what they do or who you’re building them for.

Sanchez and McIntosh illuminate every aspect of creating superior visual experiences with Flex 3.0 and AIR: thoughtful planning, design, and architecture; proven user-interface principles; and efficient technical implementation. You’ll learn how to alter the standard Flex interface using all the tools available to you: skins, styling, transitions, effects, filters, graphics built with Adobe creative tools, CSS, and ActionScript 3.0 programming.

The authors reveal the tradeoffs associated with each approach to Flex visual experience design and help you choose the right techniques for your applications. They explain each concept and technique in detail, using real-world examples, and reinforce your understanding with step-by-step walkthroughs in a complete case study project.

Today there are thousands of Flex and AIR developers, and new Flex and AIR applications are introduced every day. If you want to write applications that are a cut above the rest, this is the book that will show you how.