DATA MINING FOR BUSINESS INTELLIGENCE

This Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of DM techniques are presented with hands-on, business-oriented applications. Exercises and examples, now doubled in number in the second edition, are provided to motivate learning and understanding.