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    DATA MINING TECHNIQUES - FOR MARKETING, SALES, AND CUSTOMER RELATIONSHIP MANAGEMENT
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    675731

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    Sinopse

    When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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    ISBN9780470650936
    Pré vendaNão
    Peso991g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas888
    Número da edição3ª EDIÇÃO - 2011
    Código Interno675731
    Código de barras9780470650936
    AcabamentoPAPERBACK
    AutorLINOFF, GORDON S. | BERRY, MICHAEL J. A.
    EditoraWILEY-IEEE
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