ENTREPRENEURSHIP AS PRACTICE

Entrepreneurship as practice refers to the everyday way that innovation and futuristic thinking is incorporated into business ventures. It refers to the actual implementation of entrepreneurship within any kind of market context that emphasises proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting the way entrepreneurship is a practice and requires active engagement. Each chapter in the book discusses a different aspect of entrepreneurship as practice as a way of contributing to the broader discussion of what entrepreneurship is and means in today's global society.