FENDI 100TH ANNIVERSARY

The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation, and style. Exploring a century of innovation and Fendi’s contribution to fashion and culture, this new title is a comprehensive history of Fendi, past, present, and future. The creations of Karl Lagerfeld, Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi are immortalized through sumptuous custom photography and in-depth profiles by a selection of leading fashion names. Alongside are dedications to Fendi’s collaborations with major artists and film directors, commemorating its intrinsic connection to culture.