FILM CULTURES - PRODUCTION, DISTRIBUTION AND CONSUMPTION

This study centers on cinema's periphery, where film meets audience in marketing (festivals, reviews, ads), spectatorship (e.g. mall theaters vs. art houses and galleries), and aftereffects (games, toys, soundtracks, and clothing). Harbord's collection adds to the dialogue on the reciprocal formation of film and culture, especially how the formation of taste in the recent tradition of Bourdieu, Derrida, and de Certeau forms the author's notion of "film cultures," film embedded "within practices of everyday life that are to a certain extent mapped out historically, filling the contours of the existing socio-cultural formations." While the language may at times be opaque, Harbord (no author notes provided) furnishes examples to flesh out her points.