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    The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw the debut of ESPN and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these ninety seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes. This was the year that sports went big-time.
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    ISBN9780358695288
    SubtítuloTHE SUMMER OF 1984 AND THE 90 DAYS THAT CHANGED SPORTS AND CULTURE FOREVER
    Pré vendaNão
    Peso260g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões20.29 x 13.56 x 2.06
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas336
    Número da edição1ª EDIÇÃO - 2023
    Código Interno1089706
    Código de barras9780358695288
    AcabamentoPAPERBACK
    AutorWERTHEIM, L. JON
    EditoraMARINER BOOKS
    Sob encomendaSim
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