GRANDMA S DESIGN

It may sound like an odd combination at first, but grandmothers and culinary design create a surprisingly good partnership. This european project, supported by the European Culture Programme, combines tradition and innovation in an exceptional manner. The main aim of the Grandma s Design Project is to draw the public s attention to the variety of baking traditions throughout Europe. Not only with the aim of preserving them for future generations, but also for giving them a new interpretation, within the context of today s diverse society. Grandma s Design reflects Europe s rich baking heritage and revisits various target groups in five European member states: Italy, Belgium, Turkey, Finland and the Netherlands. Professional designers, chefs and artists from countries both within and from outside Europe, have been encouraged to take part in the first Grandma s Design competition with the aim of finding new concepts inspired by traditional baking recipes, from seventy-five grandmothers in five countries. All grandmothers were filmed and interviewed, while preparing a baking recipe that is of particular interest because of its heritage, "couleur locale", tradition or specific story.