GUIDE TO BUSINESS PLANNING

To get any new business idea off the ground you must have a plan- and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing a business plan:
-how you analyse the market, customers and competitors, and the business environment;
- how you model the business and prepare the financial statements;
-how you examine and explain strategic options;
- the analysis of risk and the assessment of both the upside and potential downside;
- funding issues;
-the all-important executive summary - often the only part of a business plan that is read;
- how you use a business plan to help put your plans into practice and to monitor and measure the performance of the business.