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    HANDBOOK OF CRM - ACHIEVING EXCELLENCE IN CUSTOMER MANAGEMENT
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    501874

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    Sinopse

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achievinga total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by: Clear and comprehensive explanations of the key concepts in the field, Vignettes and full cases from major businesses internationally, Definitive references and notes to further sources of information on every aspect of CRM, Templates and audit advice for assessing your own CRM needs and targets, The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
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    Especificações

    ISBN9780750664370
    Pré vendaNão
    Peso489g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas438
    Número da edição1ª EDIÇÃO - 2005
    Código Interno501874
    Código de barras9780750664370
    AcabamentoHARDCOVER
    AutorPAYNE, ADRIAN
    EditoraBUTTERWORTH-HEINEMANN
    Sob encomendaSim

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