HISTORY OF ITALIAN WATCHMAKING

History of Italian Watchmaking takes readers on a centuries-long journey that begins with the marking and measuring of time in the Middle Ages and the Renaissance to the apex of modern watchmaking revived by Made in Italy stylistic trends and precision craftsmanship. Italy’s peninsula occupies only 0.5% of the world’s surface but has given birth to 70% of the world’s art. Italy’s pursuit of art, beauty, and elegance is a defining trait of Italian watchmaking. Italians have always been voyagers to far away lands, from Marco Polo on, poets, artists, and creators of iconic fashion brands and car design. It is not surprising that this genius has been applied to clocks and watches as well. Hourglasses, sundials, and church bells marked time over many centuries. Illustrious geniuses such as Dante Alighieri, Galileo Galilei, Giorgio Vasari, Filippo Brunelleschi, and Leonardo da Vinci were intensely interested in the measuring of time passing.