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Sinopse
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
Ficha técnica
Especificações
ISBN | 9780486200538 |
---|---|
Pré venda | Não |
Editor | DOVER PUBLICATIONS |
Peso | 270g |
Editor para link | DOVER PUBLICATIONS |
Autor para link | CAVANAGH GERALD F. |
Livro disponível - pronta entrega | Sim |
Dimensões | 22.4 x 20.17 x 0.84 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 128 |
Número da edição | 1ª EDIÇÃO - 1995 |
Código Interno | 72090 |
Código de barras | 9780486200538 |
Acabamento | PAPERBACK |
Autor | CAVANAGH, GERALD F. |
Editora | DOVER PUBLICATIONS |
Sob encomenda | Não |