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    MARKETING RESEARCH - METHODOLOGICAL FOUNDATIONS
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    Sinopse

    Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's Marketing Research: 'Methodological Foundations' , Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics™ research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure 'Marketing Research: Methodological Foundations' , Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.
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    Especificações

    ISBN9781439081013
    Pré vendaNão
    Peso782g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas700
    Número da edição10ª EDIÇÃO - 2009
    Código Interno634724
    Código de barras9781439081013
    AcabamentoHARDCOVER
    AutorIACOBUCCI, DAWN
    EditoraSOUTH-WESTERN PUBLISHING
    Sob encomendaSim

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