Sinopse
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's Marketing Research: 'Methodological Foundations' , Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics™ research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure 'Marketing Research: Methodological Foundations' , Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.
Ficha Técnica
Especificações
ISBN | 9781439081013 |
---|---|
Pré venda | Não |
Peso | 782g |
Autor para link | IACOBUCCI DAWN |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 700 |
Número da edição | 10ª EDIÇÃO - 2009 |
Código Interno | 634724 |
Código de barras | 9781439081013 |
Acabamento | HARDCOVER |
Autor | IACOBUCCI, DAWN |
Editora | SOUTH-WESTERN PUBLISHING |
Sob encomenda | Não |