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Sinopse
Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's Marketing Research: 'Methodological Foundations' , Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics™ research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure 'Marketing Research: Methodological Foundations' , Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.
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Especificações
| ISBN | 9781439081013 |
|---|---|
| Pré venda | Não |
| Peso | 782g |
| Autor para link | IACOBUCCI DAWN |
| Livro disponível - pronta entrega | Não |
| Idioma | Inglês |
| Tipo item | Livro Importado |
| Número de páginas | 700 |
| Número da edição | 10ª EDIÇÃO - 2009 |
| Código Interno | 634724 |
| Código de barras | 9781439081013 |
| Acabamento | HARDCOVER |
| Autor | IACOBUCCI, DAWN |
| Editora | SOUTH-WESTERN PUBLISHING |
| Sob encomenda | Sim |
