MULTISITE COMMERCE

For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In 'Multisite Commerce', Lev Mirlas, the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce, introduces the best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.
Mirlas begins by reviewing why 'Multisite Commerce' is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.
This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites, from executives to project managers and technical architects to site administrators, can share.