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    MULTISITE COMMERCE
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    659770

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    Sinopse

    For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In 'Multisite Commerce', Lev Mirlas, the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce, introduces the best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.
    Mirlas begins by reviewing why 'Multisite Commerce' is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.
    This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites, from executives to project managers and technical architects to site administrators, can share.
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    Especificações

    ISBN9780137148875
    Pré vendaNão
    Peso442g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Nacional
    Número de páginas396
    Número da edição1ª EDIÇÃO - 2009
    Código Interno659770
    Código de barras9780137148875
    AcabamentoPAPERBACK
    AutorMIRLAS, LEV
    EditoraIBM PRESS
    Sob encomendaSim

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