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    PAUL RAND
    Ref:
    163069

    Sinopse

    Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. This detailed survey marks the first complete retrospective of Rand's powerful body of work.
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    Especificações

    ISBN9780714839943
    Pré vendaNão
    Peso285g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas255
    Número da edição1ª EDIÇÃO - 2000
    Código Interno163069
    Código de barras9780714839943
    AcabamentoPAPERBACK
    AutorHELLER, STEVEN
    EditoraPHAIDON PRESS
    Sob encomendaNão

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