Minha sacola

    POORLY MADE IN CHINA - AN INSIDER'S ACCOUNTOF THE TACTICS BEHIND CHINA'S PRODUCTION GAME

    Favoritar
    Ref:
    624717

    Calcule o frete:

    Para envios internacionais, simule o frete no carrinho de compras.

    Editora
    ISBN
    Páginas
    Idioma
    Peso
    Acabamento

    Sinopse

    It was a world gone wrong, one in which manufacturers thought little of manipulating product quality levels in order to save the smallest amounts, where savvy foreign business leaders were made to feel in control while they were taken for a ride by their partners, where entire manufacturing facilities sometimes vanished right into thin air… Welcome to 'Poorly Made in China'! At the height of the boom export manufacturing, Paul Midler returned to East Asia, a recently graduated Wharton MBA. In the right place at the right time, he was sought out by a number of foreign companies who wanted help in navigating the new economy. The adventures came fast, as did the business and cultural lessons. 'Poorly Made in China' is a dramatic romp through China's export manufacturing sector, one that reveals what really goes on behind the scenes. The story follows the author from one project to the next, taking the reader through a diverse set of industries and revealing a number of challenges. An engaging business narrative told with doses of humor and insight, this true story pulls back the curtain on the rising Chinese economy, providing a closer look at the rough-and-tumble environment in which so many of our consumer products are being made. For those trying to make sense of why so many quality failures could come out of China at once, this book is an especially interesting read.'Poorly Made in China' is the tale of a modern-day gold rush and its consequences, the chronicling of a rising economic power and its path along a steep growth curve. Entertaining and eye-opening, the book highlights the extent to which culture affects business dealings, and the ultimate suggestionis that we may have more to be concerned about than product failures alone.

    Ficha Técnica

    Especificações

    ISBN9780470405581
    Pré vendaNão
    Peso286g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões23 x 16 x 1.2
    Tipo itemLivro Importado
    Número de páginas256
    Número da edição1ª EDIÇÃO - 2009
    Código Interno624717
    Código de barras9780470405581
    AcabamentoHARDCOVER
    AutorMIDLER, PAUL
    EditoraJOHN WILEY
    Sob encomendaNão

    Este livro é vendido

    SOB ENCOMENDA

    Prazo estimado para disponibilidade em estoque: dias úteis

    (Sujeito aos estoques de nossos fornecedores)

    +

    Prazo do frete selecionado.

    (Veja o prazo total na sacola de compras)

    Comprar