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    POWER PRICING - HOW MANAGING PRICE TRANSFORMS THE BOTTOM LINE

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    600147

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    Sinopse

    In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. In this book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.
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    ISBN9780684834436
    Pré vendaNão
    Peso429g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas384
    Número da edição1ª EDIÇÃO - 1997
    Código Interno600147
    Código de barras9780684834436
    AcabamentoHARDCOVER
    AutorSIMON, HERMANN | DOLAN, ROBERT J.
    EditoraSIMON & SCHUSTER
    Sob encomendaSim

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