PROBLEM SOLVED

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. This book explores the theme of problem solving in design and communication, such as reviving the identity of tired brands, dealing creatively and sensitively with propaganda, avoiding repetition, standing out in the market place, and communicating the essential facts. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.