PRODUCTION FOR GRAPHIC DESIGNERS

Computer technology has revolutionized the work of graphic designers and production professionals. To keep pace with those far-reaching changes, Production for Graphic Designers, Alan Pipes's classic text on print production, enters the computer age. Completely revised and redesigned, this new edition covers the most up-to-date technological advances in print production, fully explaining all the standard prepress and printing processes and including detailed coverage of direct computer-to-plateoffset and small-run on-demand color xerography. Production for Graphic Designers gives clearly written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment and provides comprehensive coverage of illustrations, layout, and proofing -- in both computerized and conventional settings. In an all new chapter on the Internet, the author cuts through the technical jargon of downloading, HTML, search engines, and web sites to show the excitingopportunities that getting on-line offers designers. The author also gives expert practical advice on common problems by using 'hot tips and cool tricks' boxes, as well as showcasing the work of the top pioneers in different fields of graphic designwith six 'Design Trailblazer' spreads. Production for Graphic Designers is an essential purchase for graphic designers of all levels of expertise, users of DTP software, and anyone changing from old to new technology.