RETRO WATCHES - THE MODERN COLLECTOR'S GUIDE

Retro Watches is a popular, accessible collector’s guide for those who want to makea statement with the watch they wear, but who want to choose a timepiece that isvery different from the ‘classic’ and very mainstream watches by the major Swissbrands. This trendsetting audience of metropolitan millennials are looking to stand outand make a mark through the watch they wear – with accurate time being providedby a smartphone, the watch they wear can be more than just purely functional. Notinterested in the ostentatiously high priced, ‘blingy’, nor even the obvious choices of‘iconic’ design pieces, this audience are looking for those individualist pieces that veryfew have seen – and even fewer own.
Tapping into this new collecting trend, Retro Watches brings together the mostintriguing, visually striking and ‘out-there’ watch designs from little-known but influentialwatch brands, along with overlooked but brilliant pieces from the major players. Onehundred watch models are featured, specially photographed for the project andaccompanied by accessible, informative texts discussing the watch’s design, intriguingfeatures rarity and value. Additional break-out spreads dive into the cultural and fashionhistory of watch design and the many innovations from the 60s, 70s and 80s. Perfectly packaged and accessibly presented, this is the popular collector’s guidefor the watch fan who wants to stand out from the crowd.