SEMIOTICS: THE BASICS 2

Building on the success of its popular predecessor, this welcome second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a reworked introduction, extended index, revised glossary, and new suggestions for further reading, this new edition also provides an increased number of updated examples, such as those relating to computer and mobile phone technology, TV, commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include:
· What is a sign?
· Which codes do we take for granted?
· How can semiotics be used in textual analysis?
· What is a text?
A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.