SHOOTING FOR THE STARS

This Shooting for the Stars book is a celebration of timeless design. In its 248 colourful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organisations (like F.I.T. and Third Street Music School); huge budgets to tiny, but all with strong concepts and enduring design solutions.

Each design example is dated so one can appreciate the longevity of the work. In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where only one logo solution was presented, but with multiple supporting applications; Or the author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations.

There is also much about Richard Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.