THE ART OF DANCEHALL

Combining the energy and vibrancy of vernacular Jamaican art with the cultural insight that only original ephemera can bring, the flyers and posters collected in this book are testament to the creativity and spirit behind one of the most influential and enduring cultures in contemporary music. Originating in Jamaica in the late 1970s, dancehall music is a club-friendly offshoot of reggae. The genre initially found particular resonance in the Jamaican diaspora and defined the soundsystem cultures that rose to prominence in New York and London in the 1980s and 1990s, which would influence the origins of hip hop. In much the same way that graffiti and paste-ups would for hip hop, the unique style of the artwork, coloring, and lettering of handmade flyers for dancehall nights became a visual language of the culture. Drawing on unrivaled private collections from Jamaica, London, New York, and Tokyo, this book is a window onto the colorful and effervescent world of dancehall—at once celebrating the ingenuity and beauty of the DIY flyers themselves, and chronicling the evolution of DJs, records, and venues that made the genre into the musical and cultural phenomenon that continues to captivate audiences to this day.