THE FOLKCOMMUNICATION THEORY

The Folkcommunication Theory is a collection of texts that aims to make folkcommunication studies more accessible to a global audience. It features translations of 15 key works by 20 scholars that provide a comprehensive overview of folkcommunication theory’s development in Brazil (1967 to the beginning of the 21st century). Organized into three sections – Founding Fathers, Dialogues, and Interfaces –, it introduces foundational concepts and explores interdisciplinary connections and contemporary debates. This translation project began in 2017 due to the lack of English-language literature on folkcommunication, despite the growing international interest in Brazilian communication theories.

The Folkcom Network collaborated with an English language project of the Letters and Arts Department at the State University of Santa Cruz (UESC; Ilheus, Bahia, Brazil), and the Graduate Program in Letters and Representations (PPGL-UESC) to curate and translate seminal articles under strict supervision, ensuring accuracy and clarity. The initiative also involved developing specialized vocabulary to maintain the theoretical depth of the original texts, making them accessible for scholars and students unfamiliar with the field. This book represents a strategic step for the Brazilian Network of Researchers in Folkcommunication (Rede Folkcom) in promoting local narratives within the global research landscape.