THE GIANTS OF SPORTSWEAR

Enter the world of sports fashion, and exercise in style. This is the story of the biggest names in sport and the brands who have clothed them. Puma, Nike, Adidas, Hugo Boss, Ralph Lauren, Chanel, Prada and many others, reveal the secrets of glamorous sportswear in a book that is as sleek and streamlined as their creations. Power and glamour merge with competition and performance, as the spheres of sport and fashion collide. Contents: Introduction History of Sportswear in High Fashion The American Legacy in Sportswear Sportswear is Big Business Leading Sports: Basketball; Running; Football; Tennis; Skiing; Surfing; Swimming; Golf; Cycling; Polo; Sailing; American Football. Brands: Nike; Puma; Adidas; Lacoste; Bogner; O Neill; Speedo; Hugo Boss Green; Assos; Ralph Lauren; Paul and Shark; Under Armour. Designers: Patrizia Pepe; Stella McCartney; Ermanno Scervino; James Lee (Bjorn Borg); Simonetta Ravizza; Philipp Plein; Harold MacKeene; Steven Deduytsche; Rick Owens; Hackett; Lagerfeld (Chanel); Tommy Hilfiger.