THE WATCH BOOK ROLEX: NEXT GENERATION

The new generation of the luxury Rolex book as part of the popular The Watch Book series exclusively available in a beautiful slipcase with the newest Rolex model.

The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand s influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex s best-known models, which cemented the brand s reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading the Watch Book Rolex - Next Generation is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models.

Wearing a Rolex not only conveys a sense of luxury, but also brings out the modern adventurer and explorer in each of us.