WHERE DID I LEAVE MY GLASSES? THE WHAT, WHEN AND WHY OF NORMAL MEMORY LOSS

On her hunt for answers, Lear explores why names are the first things to go and what can be done about it, why we forget certain things on purpose, why we forget more than our parents did and in which cases our brains are actually doing us a favor by letting go of certain knowledge. Weaving together fascinating insight from psychologists, neuroscientists, and evolutionary biologists with rich and often hilarious anecdotes, Lear explores the whys and wherefores of garden-varuiety memory loss, and, in the process, offers reassurance and hope to the millions of forgetful baby boomers.