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    YOU ARE NOT SO SMART - WHY YOU HAVE SO MANY FRIENDS ON FACEBOOK
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    673547

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    Sinopse

    You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. 'You Are Not So Smart' is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.

    Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including:
    Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.

    Packed with interesting sidebars and quick guides on cognition and common fallacies, 'You Are Not So Smart' is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.
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    ISBN9781592406593
    Pré vendaNão
    Peso337g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas302
    Número da edição1ª EDIÇÃO - 2011
    Código Interno673547
    Código de barras9781592406593
    AcabamentoHARDCOVER
    AutorMCRANEY, DAVID
    EditoraGOTHAM BOOKS
    Sob encomendaSim

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