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    86 PERCENT SOLUTION, THE
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    Sinopse

    Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations onlocal tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
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    Especificações

    ISBN9780131489073
    Pré vendaNão
    Peso286g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas256
    Número da edição1ª EDIÇÃO - 2005
    Código Interno543391
    Código de barras9780131489073
    AcabamentoHARDCOVER
    AutorBANGA, KAMINI | MAHAJAN, VIJAY
    EditoraWHARTON PUBLISHERS
    Sob encomendaSim

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