ADMIRABLE COMPANY, THE - WHAT IT TAKES TO BE RANKED AMONG THE BEST

This is a guide to how to get and stay ahead of the competition. In much the same way as Jim Collins in "Good to Great and Built to Last", Michael Brown and Paul Turner draw upon a wealth of detailed research in Britain, America and in other regions, to analyse the qualities that have contributed to firms being ranked the 'most-admired companies' in annual surveys over the past 20 years. Their research, not surprisingly, highlights the close link of being admired to being successful in terms of long-term shareholder value. But how much the different criteria affect how admired a firm is - and how successful it is - is extraordinarily revealing. This is a book with crucial lessons for anyone who wants their company to be a leader in its field - and to stay ahead of its competitors.