BUILT TO LAST - SUCCESSFUL HABITS OF VISIONARY COMPANIES

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies, and as large corporations. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, 'Built to Last' provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.