BURN THE BOATS

From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there's a bold and highly effective tactic seen throughout history--when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and fully commit to the mission. They burn their boats; it's win or perish, and the clarity of sheer desperation propels them to victory. But the conviction of crisis decision-making can also be harnessed in peacetime to achieve unfathomable success. Higgins draws upon extensive research, historical precedent, and dozens of firsthand case studies--from actress-turned-entrepreneur Scarlett Johansson to NFL Coach Rex Ryan--that prove merely contemplating Plan B diminishes the probability of ever achieving Plan A. Now a self-made serial entrepreneur with a $1 billion consumer portfolio of some of America's most iconic brands, Higgins explains how to burn the metaphorical boats that undermine total commitment, ranging from imposter syndrome to paralyzing anxiety to toxic leadership. Burn the Boats is the manifesto for anyone looking to level up their life while navigating risk. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories. This book will give you the courage to confidently go all in on your life's true purpose.